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Wow bases its business model UK Phone Number Database List on the highlights of the items in its catalogue, offering everything from food products to fashion and related items, which represent 50% of its references . Likewise, Gimeno reaffirms his model by answering questions UK Phone Number Database List such as: “Will we have washing UK Phone Number Database List machines? If one day there is a washing machine that offers something really different, we will have it”.
Alliances with Adyen for payment methods and with Making Science for UK Phone Number Database List communication Less than a month UK Phone Number Database List after its opening, Gimeno consolidated an alliance with the Adyen payment platform to offer customers a wide variety of payment methods with widely accepted local alternatives . This incorporation goes hand in hand with the hybrid business model , since customers will be able to purchase the store's UK Phone Number Database List products through multiple channels. As Gimeno himself expressed , " having the right allies allows us to deepen our knowledge of our customers, personalizing the experience and narrowing the distance and capabilities between online and physical stores ."