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To lower your costs per click and really Phone Number List get the most bang for your buck, it is a good idea to set up a few separate squeeze pages which target specific keywords in each individual ad group. For example, if you are targeting an ad group with "lose weight fast" as your Phone Number List primary keyword, then your squeeze page should have the phrase "lose weight fast" quite a few times throughout your text. Then, if you wanted to target the key phrase "drop body fat quickly," you Phone Number List could create a separate squeeze page targeting that particular key phrase.
The reason for doing this is that Phone Number List your costs per click go down significantly when your ad group's keywords are very highly relevant and tightly targeted to your landing page's keywords. Obviously, this can take a little Phone Number List bit of time, but the results are well worth it. I've heard there are special codes you can use that will Phone Number List automatically change the text of a single landing page to optimize it for a particular ad group, but I don't yet fully understand how to implement it, but perhaps it's worth Phone Number List looking in to. * Conversion: