The world of SEO is constantly changing. While there are proven best practices to follow, you risk being left behind if you don't stay on top of the latest trends. Staying relevant and ranking higher in search engines will require you to take a few key steps, but where do you start? Trying to decipher Google's ranking algorithm can be tricky. However, Google does offer some clues, such as its Search Quality Rating Guidelines , which the search engine giant released in 2015. Within these guidelines, you'll find three key concepts: EAT, YMYL, and Beneficial Purpose. These concepts provide insight into what Google is looking for to determine the quality of web pages.
Since its publication, the "Search Quality Evaluator Guidelines" page has been updated twice. Once on July 20, 2018, and again on May 16, 2019 .Today we're going to dive deeper into EAT, an SEO strategy you can't afford to ignore. What is the EAT model? The employee data Google EAT Model, Quality Rater Guidelines, and SEO » Digital BEEAT is an acronym that stands for Expertise, Authoritativeness, Trustworthiness .This model represents one of the best approaches to rank better in Google. The May 2019 update made EAT one of the most important factors in determining page quality. In addition to EAT, this rating also depends on.
The purpose of the page The quality and quantity of the main content Website Information Website reputation Once it is determined that a page has a "beneficial purpose", meaning that the page was created to help users, the level of EAT is taken into account. This step is used to determine if the content is YMYL (Your Money or Your Life). This type of content is the type of information that, if presented in a false, inaccurate, or misleading manner, could have a direct effect on a reader's health, safety, happiness, or finances.