To Content Marketing Buyers Don't Decide the Way You Thinkyou Might Think That B2b Buyers Follow a Fairly Linear Process: Recognize the Problem, Discover What They Need in a Solution, Research Possible Solutions, Request and Evaluate C Level Executive List Proposals, Make Their Decision, and Evaluate It in Action. Simple and Straightforward, Right?well, That's Not Really How Buyers' Minds Work. They Go Through the Stages of Awareness in a More "Spider's Web" Way.
This Graph From Forrester Illustrates What Would Take Me Thousands of Words to Explain: B2b-buyer-behaviourimage Source: Forresteryour Homepage Is Most Likely the Most Viewed Page of All Your Content in the Long Run. If You're Aiming for C Level Executive List Perfection in Your Marketing, This Is the Place to Do It. I Checked 100 Homepages of B2b Software C Level Executive List and Technology Companies to See if They Discussed: Buyer's Painfear of Losscommercial Valuepersonal Valueconflicts of Actorsproduct Features and Benefitsduring the Assessment,
I Marked a 'yes' or a 'no' for Each of the Six Characteristics. I Gave a Company Credit for a Feature if They Answered It in Even the Smallest Way.hand-related C Level Executive List Content:wondering What Content to Create? Try a Customer Journey Map [template] 1. Does It Address Buyer's Pain?page-discuss-pain B2bmore Than Three-quarters of Companies C Level Executive List Weren't Sophisticated Enough to Include Content That Touched on Their Audience's Pain Points. And of Those Who Did, Most Didn't "Feel" Me.