We have all been there. You wake up one morning, all your favorite jeans are dirty, so you reach out to one of the older ones. And then... JACKPOT! You find a forgotten $100 bill in the back pocket of your jeans. Oh, that feeling. Ok, but what does this have to Phone Number List do with mobile marketing? Great question. Well, there is a new mobile app analytics solution called Qualitative Analytics , which you should familiarize yourself with as soon as possible. This solution will allow you to find “hidden treasures” (like money in the back pocket) in your product data.
These treasures can then be converted into real money via actionable insights into your marketing/monetization initiatives. We'll explain: Qualitative analytics solutions provide you with tools like user session recordings and touch heatmaps . These features will allow you to take all the guesswork you and your team go through while trying to Phone Number List understand your users' behavior and the reasons for their actions. So, using a qualitative analytics solution will not only save you hours of data analysis, but also uncover UX/marketing/performance issues you didn't even know existed. How exactly? We'll dive into real-world use cases and examples soon, don't Qualitative analysis vs numerical data You see, many product managers and mobile marketers today use quantitative (digital data) analytics solutions to track their efforts and KPIs.
While this is by no means a mistake, these solutions have their inherent blind spots. Numerical data can tell you that something is happening, usually at an aggregate level, but it can never tell you why . Your quantitative analytics solution will tell you, for example, that your login screen has a 50% abandonment rate, which is important to Phone Number List know, but you have no idea is happening. Get your free complete guide to Qualitative Analytics to learn all about how qualitative analytics can improve your application performance Qualitative analysis , on the other hand, involves understanding user behavior. It will provide you with tools such as: User session recordings - user recordings are one of the cornerstones of qualitative application analysis.