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Sumaiya Khatun
Jul 31, 2022
In General Discussions
Google year in search 2021. Many of these developments are clearly reflected in Google's annual Year In Search overview. Striking, for example, is the strong growth in searches for companion animals. During a year where we spent a lot of time indoors, it seemed like a good time for many people to welcome a pet. Entrepreneurship was also clearly strongly encouraged in the past year. It is nice to see that in 2021 there was more search worldwide for 'how do you start a company' than for 'how do I find a job'. Facebook becomes Meta One of the big events of the past year was of course the name change from Facebook to Meta. Not so much because of the name change itself, but mainly because of the vision and ambition that lies behind it. Meta's focus will be to actually bring the metaverse to life. A development that is still in its early stages, but should certainly be taken seriously. Updates from Google Google also made the necessary name changes in the past year, including at Google Business and Google Search Central. Besides these name changes, SEO specialists job function email list again paid a lot of attention to major algorithm changes. The giant seemed more active than ever in making major changes over the past year. It started the year with the big passage ranking update. This is in fact a new way to rank specific passages of a page in the search results. Following this update, the page experience update was rolled out to users around the world from June 15. An update that many connoisseurs had expected more from, but nevertheless it certainly belongs in this list. On August 24, Google announced that it would automatically rewrite title tags based on users' search behavior (see also this article on Frank watching, ed.). This with the intention of improving these title tags. However, there was a lot of feedback on this update from around the world, so Google decided in August to slow down the scaling of this update. E-A-T also became more concrete over the past year, with Google even making official documentation available on the guidelines used to assess the quality of content.
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Sumaiya Khatun

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